Secretarial Services vs Virtual Assistant
I know this topic has been done to death – what should we call ourselves, is a virtual assistant a good name etc. I’ve addressed it before myself and I’ve never really been able to come to a satisfactory conclusion although obviously I did choose my business name as Halo Secretarial Services not Halo Virtual (although I do own domain names for both, lol!) I even had a great suggestion not long ago to call myself a practice project manager after I wrote this post on project management for lawyers (hat tip to @matthomann for that suggestion – still thinking about it!)
I had someone find, and hire, me today though by doing a local search for “Spruce Grove Secretarial Services”. Awesome!! I rank #1 on Google for that (not exactly shocking – it’s a small city), but I realize I don’t rank so highly for Spruce Grove Virtual Assistant, let alone just “virtual assistant”. Partially just because I’ve mostly marketed online, not in my own town. I did send out post cards to lawyers in Edmonton and elsewhere in Alberta to let them know that a local virtual legal assistant was available, haven’t had any response from that yet. I also think though that despite the fact that many who do admin work don’t like to be called a secretary, it is still a very well known and widely used title. And ultimately, as long as my clients understand what I can do for them and happily pay a fair rate for the work I do, that’s enough for me. A title is just a word and words can be so limiting. So call me a legal assistant, a secretary, a practice manager, etc. etc. – it’s all good!
Anyway – just wanted to share my excitement about the search results and the new client. I’ve had a great couple of weeks for new clients and I’m so thrilled my practice is growing.
Laurie Mapp, Owner Halo Secretarial Services Contact us for more information on virtual legal assistance!