How Twitter Has Helped My Business

Posted by on March 2, 2009 in networking, virtual legal assistance | 5 comments

How Twitter Has Helped My Business

I’ve talked about Twitter pretty regularly on this blog. I always  share that it is my absolute favorite place to network. Still, every time I talk to “real-life” friends or acquaintances I have a hard time helping them understand exactly what the appeal of Twitter is.

I started my virtual legal assistant business last fall officially, but I started networking earlier in the year to try and make connections within the online legal community and to learn from other virtual assistants. I was pointed to Twitter by several bloggers and last July I created my first Twitter account. I was immediately enchanted and saw what an interesting place to “hang out” it would be. Don’t get me wrong, I’m no visionary and I didn’t realize all the business benefits it would have at first, I just knew I liked it!

In August I connected with my first client – via Twitter. Other opportunities arose also, guest posts on blogs I respected, participation in events, and even a mention in an article for a legal journal. I followed more and more people, started using applications like Tweetdeck and Twhirl and eventually started a second Twitter account so I could have a more personally-oriented Twitter experience.

I then found more clients through Twitter, some long term, some for just short projects, but all great people who I’ve very much enjoyed working with. I think a big part of my success in finding clients on Twitter is the way I interact. I try to follow the unwritten rules of having a business account on Twitter. I don’t spam my followers with links or direct messages, I don’t spend much time self-promoting. I simply interact much as I would at a business conference. If someone asks, I tell them about what I can offer them. I share links and retweet interesting information. Although I save most of my mom stuff for my personal Twitter account, I do mention my children or the weather occasionally. It is very clear that my business account is run by a real person. My picture is my avatar and I respond to other people’s questions and messages promptly.

So my secret to success isn’t really a secret obviously. I’m real and I take time to really participate. And I’m grateful to be rewarded! And on the topic of rewarded, last week I had my most surprising and exciting Twitter-related experience yet. I received a telephone call from an anchor at my local television station. She had found my personal Twitter account and was planning a news feature about Twitter. I answered a few of her questions (thinking that was all the interaction there would be) and then she asked to come to my home to interview me! So last Thursday I was interviewed and later today I should be able to see myself on tv!! The link should be available by tomorrow and I will share it here on my blog!

Now, maybe you’re thinking that is just one person’s experience. Maybe you still aren’t on the Twitter bandwagon and can’t for the life of you figure out why you should hop on. Here are a few interesting links to check out to help convince you of the amazing benefits of this simply and yet utterly complicated social networking application.

  1. From Copyblogger, this is a must read, how businesses have utilized Twitter
  2. Use Twitter to monitor keywords important to your business
  3. Build an effective business profile on Twitter
  4. Twitter enlightenment for business owners

Stay tuned, I’m sure I’ll be posting more about Twitter and my business again soon!

Laurie Mapp, Owner
Halo Secretarial Services
Contact us for more information on virtual legal assistance!


  1. I’m new to blogging and Twitter, and am so glad to see this post. When I talk about the professional benefits of Internet social media to colleagues and friends, I still get a lot of blank looks!

    Lynne J. DeVenny, NCCPs last blog post..The Twitterbox Update: I Want to Be Ron Sylvester, Courtroom Twitterer

  2. Great thoughts! I had no idea the networking possibilities when I opened my twitter account last November. At first, it didn’t work, but now I seem to have found a “flow.” Checking in periodically, and using my blog, twitter and other accounts to keep in the “loop”.

    Christopher G. Hills last blog post..An Interview with Amy Derby a/k/a/ The Law Firm Blogger

  3. Thanks for the comment!

  4. Hey Laurie,

    I just read a great article on Biznik recently on using Twitter. The author, Doug Kessler, is big into Social Media Marketing and his article nicely compliments your post. I hope you don’t mind, I linked a comment from there to here so that people could have the benefit of reading this great post. His article is here:

    Fascinating stuff. 🙂

  5. Hey Laurie
    I’m the Doug from the above comment (thanks John!).
    Your experience mirrors ours.
    The more you put into Twitter, the more you get back.
    The key is putting in the right amount of time without over-doing it!
    Anyway, I enjoyed the post.

    Doug – Velocity, B2B Marketing Agencys last blog post..Atomizing your content: your B2B social life


  1. Weekend Reading in the Law Blog Community | Law Firm Blogger - [...] How Twitter Has Helped My Business at Halo Secretarial Virtual legal assistant Laurie Mapp shares how Twitter has played…

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