Local Marketing for Virtual Assistants

Posted by Laurie on Feb 24, 2009 in networking, virtual legal assistance | 1 comment

Local Marketing for Virtual Assistants

I know it’s a plus for us virtual assistants that we can work for clients from all over the world, but I was reviewing my copy of Virtual Assistant, The Series and was reminded that it is very sensible to market locally as well as online. In the case of a virtual legal assistant like myself, I believe this might even be more important because as transferable as my skills are, my background is of course in Alberta law.

So I recently ordered some postcards that I can use to target lawyers in Alberta and hopefully I can welcome some wonderful local clients to my roster! I know that it can be hard to convert people to the beauty of virtual partnerships, but once they see all the many benefits of working with a virtual legal assistant I’m sure they will be spreading the word around themselves! Plus maybe I can convert a few into avid Twitterers like me, lol!

So I’m curious, especially in regard to my fellow VA’s, do you market or network locally at all? Do you find people open minded about the idea of working with a virtual partner? Love to hear from you!

Laurie Mapp, Owner
Halo Secretarial Services
Contact us for more information on virtual legal assistance!

1 Comment

  1. Amy Derby - February 25, 2009

    Hi Laurie!

    I’m not a virtual assistant, but I do perform the bulk of my work virtually. This is an interesting topic for me, because up until last year I didn’t have many local clients. I actually preferred it that way, because I had enough non-local people wanting me to travel to their offices that I feared local folks would be even more eager to try to get me to on-site meetings or even work on-site. Since part of my purpose of my leaving paralegal life was to work from home, the idea of traveling into the city every day doesn’t appeal to me. I do happen to have a few local clients now, although I didn’t specifically market myself locally — most of them I met on Twitter or LinkedIn, ironically enough. It has been more of a challenge than working with people across the country, in a few cases, but for the most part it is working out well.

    For you, I think local marketing makes a lot of sense. I hope you have a lot of success with it!

    Amy Derbys last blog post..Law Blog vs Lawyer Website: What’s the Difference?