Are blogs really last year, last decade, pointless? That was the message I got when I read a recent article in Wired magazine entitled Kill Your Blog. Paul Boutin seems to have been reaching a bit too far in the article though, at least in my opinion.  And I’m a huge Twitter fan, which is one of the platforms Boutin advocated as a replacement for blogging.

I had picked up Wired last week while on a grocery run and the article really surprised me.  But Halloween and sick kids made life a little hectic these past few days and I didn’t have a chance to blog until now, when I was reminded by a post on the subject over at Real Lawyers Have Blogs. I totally agree with Kevin, as useful of a networking tool as Twitter is or sites like Facebook, they do not offer one the chance to truly establish oneself as an expert in a particular niche.

For example, I am working on setting up a Facebook page for my business and I think it is an interesting tool, and a place to connect with either other virtual assistants or potential clients. I think it works best though in conjunction with my blog, not as a substitute for it!

I think blogs offer a great hub for a business.  They are a place to communicate, provide important news and information about your business, and to provide proof that you are still operating not some business that doesn’t even exist anymore.  I also think they are a place to establish your expertise in your niche, which as Kevin had pointed out in his blog, is a significant benefit for a lawyer who chooses to blog. So I do not agree that you should “Kill Your Blog”, there is a lot of life left in it!!