Blogging is an increasingly powerful business tool, but many business owners just don’t see how they can fit in time for blogging.  It’s so essential to keep in touch with your clients though, and blogging provides a pretty inexpensive way to do that.  I definitely recommend that you find a way to incorporate blogging into your business if at all possible.

For example, one thing you could do is incorporate your staff into helping with your blogging.  If you don’t have staff, or they are already overworked, you might want to look into getting some virtual assistance!  Many VA’s are bloggers themselves and well-suited to helping out in this regard.

I read this post of Darren Rowse’s (Problogger) from earlier this year about using a virtual assistant to help you blog. It’s clear from Darren’s post, and certainly it seems essential to me, that no one should write your actual content for you.  The content needs your voice to really appeal to your audience. A virtual assistant will be valuable in your blogging efforts though.  A VA can do all of the following tasks that will reduce the amount of time you need to spend to present a professional, well-maintained blog to your audience:

• Proofread your posts to polish them
• Moderate your comments and delete spam
• Monitor your statistics
• Monitor google alerts for your blog/blog topics
• Research blog topics
• Periodically review links on your blogroll to insure they haven’t gone “dead”

I recommend if you do choose to hire a Virtual Assistant to delegate some of your blogging tasks to, you select a VA who blogs him/herself, whose blog or website appears to be current and well maintained itself, and who responds to your inquiries in a professional manner.